Eachday

It’s frothy out there in web round 2, assuming we’re in round 2, and all those bubbles really add to the effect. Each day, I see more than one new speech bubble logo. Am I the only one who thinks this has passed the point of group think, and entered the realm of comedy?

As a catch-all symbol, the speech bubble is tough to resist. It contains what everyone wants to say about the “new” web: user-generated, communication, collaboration, commenting, social media, community, self-published, my voice, our voice, rating, ranking, sharing and the rest. On top of that, it’s simple with a minimum of line, approachable and cuddly, and you can always count on people getting it. What more could a would-be communicator want?

But, it’s over. The day has come to pronounce from far and wide – “Attention all startups, it’s a bad idea to hang your ID hat on a speech bubble. Just don’t.”

Here is just a fraction of what’s going down out there in Web Bubble Logo Land. This is what happens when the perfect symbol, a symbol so good that it does all the thinking for you, gets together with a sea of designers who aren’t thinking enough.